Group Claims Nestle’s “Pure Life” Water Campaign Manipulates Hispanic Communities
On November 2nd, as the first Nestlé Pure Life retail store celebrated its two-year anniversary, more than a dozen college campuses, and communities around the country are joining a national initiative led by Corporate Accountability International exposing Nestlé’s manipulative marketing of bottled water and calling on Nestlé to stop its aggressive marketing in Latino communities. The Swiss transnational’s Pure Life brand, marketed on its health benefits, is sourced from public water systems and sold back to consumers at hundreds of times the price.
The action is spurred by a recent study in the Archives of Pediatric Adolescent Medicine that found that Latino and black parents were three times more likely to choose bottled water over the tap for their children, citing safety and health concerns as the primary reason.
And throughout the last 30 years, bottled water corporations like Nestlé, Pepsi and Coke have helped build a $15 billion U.S. bottled water market by casting doubts on public drinking water systems.
Many members of Latino immigrant communities come from countries where many people lack access to clean, safe drinking water from public sources. So now, the very communities who understand first-hand the need for strong public water systems are the ones being targeted for aggressive market expansion of expensive, branded bottled water. Meanwhile, the public water flowing from their taps is held to a higher standard of accountability for its quality and safety.
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