Message about the bottle
Apparently, more people will hydrate this summer in the heat using bottled water than since 2008 and 2009. The International Bottled Water Association (IBWA) is reporting that consumption of bottled water rose by 3.5 percent in 2010, a phenomenon it pins to the general turnaround in the economy.
Overall, bottled water accounts for approximately 30 percent of the “liquid refreshment beverages” marketplace. That’s up slightly from the share in 2009, according to the statistics compiled by IBWA in conjunction with Beverage Marketing Corp.
How much water are we talking about? Roughly 8.75 billion gallons, the data show.
In the United States, bottled water accounts for approximately 15 percent of beverages consumed.
Naturally, when I saw these statistics, it raised my eyebrow because of the packaging and recycling implications associated with bottled water. I’ve been trying to curb my own consumption, although it is tough to do when we have large social gatherings and all the “alternatives” are begging to be drunk in their single-serve containers. So, I’ve focused instead on trying to buy the most “responsible” water, from a health and packaging standpoint. If you can figure out which one that is, I sure want to know about it because I’m pretty baffled.
http://www.smartplanet.com/blog/business-brains/message-about-the-bottle/16075
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