Insights: Bottle your own water, it’s free
The Ponzi scheme whose ultimate success was achieved by Bernard Madoff (as in “made off” with your money) has become an easy way to separate money from clients who are either naive, greedy or stupid.
It’s simple. Promise huge returns on an investment. Keep the early birds happy with dividends from the later dupes. Eventually, the scheme will collapse. It’s uncertain as to whether the mastermind will go to jail but it is certain that his customers will be poorer and wiser.
One a similar level of duping the masses we present bottled water. Why would anyone buy bottles of water when a similar product — an equally tasteless, colorless, odorless product — is free. It’s a resource that you can literally tap.
The working stiff will have a bottle of water with him in his car and on the job. At meetings, the agenda at each place is flanked by a bottle of water. Athletic fields are awash in containers for thirsty football and soccer players. You can also find the drink and frequent swigs in the stands with cheering parents.
One would think that the nation is embarked on a safari in a jungle where no drinking water will be available. Someone described bottled water as the pet rock of this era, a useless fad that goes everywhere you go.
Yet water is free. There are drinking fountains in offices and parks with free water. The tap in your kitchen offers water that is virtually free since you need it anyway for the tub, the toilet, the dishwasher, washing the car and watering the lawn. Bottled water costs more than one dollar per container. Homeowners can fill five one-gallon jugs with tap water for one cent. Echoes of Ponzi! If the truth were known it is possible that the plastic bottles you buy is probably tap water run through a filter.
http://thedailynewsonline.com/opinion/editorials/article_2e4f38fe-9c6e-11df-8190-001cc4c002e0.html
NSA Water Filters